Performance & Perspective — with Yehua Yang of Pivotte

On the 25th episode of the Loose Threads Podcast, a show about the intersection of fashion, technology and commerce, I talk with Yehua Yang, a co-founder of Pivotte, a brand creating performance apparel that women can wear in everyday life. Yehua started the brand after wanting the benefits of athletic fabrics found in yoga pants but in clothing that was more professional and work-ready. At the same time, brands were dabbling in this space by taking their men's clothes and making them in women's sizes, which created mediocre results. Yehua knew that the only way to make clothing women wanted to buy was to start designing specifically for them, which is why she started Pivotte. It was great talking with Yehua about the founding story behind Pivotte and how she is bootstrapping the brand as it continues to grow. Limited capital is often a blessing, and it sounds like they are making the most of everything they have to grow the brand the right way. This is the second edition of our Spotlight Series, which profiles emerging brands and companies in a slightly shorter interview. This is new we’re looking forward to your feedback on it. — Show Notes — Pivotte https://www.pivottestudio.com/ Edited by George Drake Jr. — About Loose Threads — http://LooseThreads.com Join the newsletter: http://eepurl.com/buLQY9 Twitter: http://twitter.com/loosethreadscom The Loose Threads Podcast explores the intersection of fashion, technology and commerce. Hosted by Richie Siegel, an entrepreneur and writer, each episode features an in-depth conversation with one guest that spans a range of topics. The guests range from being fashion-focused to technology-focused to somewhere in between, but the unifying thread is always the rapid change facing the industry and how entrepreneurs are responding. You can listen to the podcast on any player of your choice, in addition to on http://LooseThreads.com