Performance-Focused, Data-Led And Campaign-Driven L&D With Brian Murphy

What this episode covers

So many people talk about where L&D is going but who’s actually doing it? Brian Murphy is.  In this episode (recorded prior to lockdown), Brian explains his approach to L&D, how it focuses on - and seeks to address - performance, his "from courses to campaigns" approach and the journey he’s taken with his teams and organisations. KEY TAKEAWAYS Thinking about the profession through a business lens, and being more marketing oriented, has allowed us to see the elements of L&D that require adjustment and upgrading. We cannot hope to implement the same strategic development across a business that stretches across many divisions. The culture of certain departments will be drastically different, and therefore require a unique approach. Informal learning is a huge part of how we learn and develop. We assimilate information far more effectively through exposure to others, and through experiences. We must seek to learn and understand the language of the people that we are trying to support, and what they are trying to do. Beginning from a place of data helps us to realise the critical points of failure. BEST MOMENTS ’There’s never been a better time to be in L&D’ ‘We want people to actually be ready, and what is it that you can do to help us?’ ’Sometimes we mythologise our own abilities and products’ ’The right answer is the right answer' VALUABLE RESOURC ES The Learning And Development Podcast - https://podcasts.apple.com/gb/podcast/the-learning-development-podcast/id1466927523 ABOUT THE GUEST Brian is an experienced and award-winning L&D leader with a reputation for innovation and achieving results. As Head of Learning & Leadership at Citi, Brian achieved the Gold Award for Innovation In Learning from the LPI (2017) and the same standard for Best Use of Social & Collaborative Learning Technologies from Learning Technologies (2016). Now at AstraZeneca, Brian is Head of Learning Transformation.   You can follow and connect with Brian via: Twitter: @bnmurphy14 LinkedIn: https://www.linkedin.com/in/murphybrian1 ABOUT THE HOST David James David has been a People Development professional for more than 20 years, most notably as Director of Talent, Learning & OD for The Walt Disney Company across Europe, the Middle East & Africa. As well as being the Chief Learning Strategist at Looop, David is a prominent writer and speaker on topics around modern and digital L&D as well as an active member of the CIPD L&D Advisory Board. CONTACT METHOD Twitter:  https://twitter.com/davidinlearning/ LinkedIn: https://www.linkedin.com/in/davidjameslinkedin/ Website: https://www.looop.co/

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