Performance Gets More Practical: Bidding, Creative and Owned Audiences Take the Lead

Performance marketing gets more practical: smarter bidding targets, better creative, stronger first-party data and owned audiences.

Episode metadata supplied by the publisher feed · Published Sep 16, 2026

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Google Ads bidding trade-offs, PMax destination control, media quality, creative fit and owned audiences shape practical performance marketing.

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Performance Gets More Practical: Bidding, Creative and Owned Audiences Take the Lead

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