Performance Marketing : Basics and Tools

What can’t be measured can’t be improved- if you believe in the idealogy then performance marketing will be the area, where as a marketeer , the interest will lie a lot. Performance marketing- where things are measurable and every penny spent is accounted for business growth Key benefits of performance marketing are scalability, target centric and cost effective. Major tools to understand and deploy are conversion tracking, better SEO, cost per action and working on the landing pages Through my latest Podcast have tried to cover these from the view of a marketeer . Do listen and give me a feedback.