Performance Max Optimization: Structure, Signals & Intent Done Right | PPC TH 123

In this episode, Fred sat down with Bia Camargo to talk about something we don’t discuss enough: most Google Ads accounts aren’t ready for AI.PMax isn’t magic. Smart bidding isn’t broken. But the problem is usually messy conversion tracking, over-complicated structure, or unclear intent signals.In this episode, Bia walks through her framework for making Google Ads accounts AI-ready:– Cleaning up conversion actions so the algorithm gets clear signals– Simplifying structure instead of over-segmenting– Using intent to guide PMax instead of trying to control it– Treating Merchant Center and feed health like ongoing plumbingIf you’re running ecommerce campaigns and wondering why automation isn’t performing the way it should, this will help.► Get actionable PPC tips, strategies, and tactics from industry experts twice a month: https://www.optmyzr.com/ppctownhall/?utm_source=youtube&utm_medium=video&utm_campaign=townhall ► Make your PPC management less complex with Optmyzr's tools. Start a 14-day free trial today: https://tools.optmyzr.com/info/signup?utm_source=youtube&utm_medium=video&utm_campaign=townhall