Performance, Product, and People

As the pandemic deepened in the US, Trek Bikes saw a surge in bicycle sales, especially among new riders. CEO John Burke talks about how this trend has impacted their business, the opportunities presented by e-bikes and new technology, and how to thrive in a family-owned business. He also elaborates on his 16 nonpartisan solutions to save America, as written in his Presidential Playbook 2020.  Hosted by Joseph M. Phillips, dean of Seattle University’s Albers School of Business and Economics, The Leadership Playbook asks top executives from the business world's most recognizable brands and companies about the stories behind their success, their leadership secrets, and the biggest obstacles they've faced and overcome.  Follow us on leadershipplaybook.org to find out more about the show. Subscribe to listen to succeeding episodes.    The Leadership Playbook is brought to you by RSM US, the nation's leading provider of assurance, tax, and consulting services focused on the middle market. Podcast production and music by Alvarez Audio.