Performances radio, tendances numériques et lancement de "Au creux de la vague"

from La Lettre Pro - Le Podcast IA · host Brulhatour

Dans cet épisode, Brulhatour présente les performances des sites et applications radio selon l'ACPM et analyse les tendances de consommation numérique. Une étude sur l'attention publicitaire en radio et l'expansion de l'offre audio est discutée. L'épisode explore les innovations dans le suivi des performances audio avec Promo Hub de Triton et Audio Insights de Sounder. Les comportements d'écoute des podcasts chez les Latinos américains d'après Edison Research sont examinés. Le lancement du podcast "Au creux de la vague" par RCF Vendée est annoncé, ainsi que les initiatives de France Bleu. L'épisode se conclut par un résumé et des remerciements.

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This episode is 11 minutes long.

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This episode was published on October 10, 2024.

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