Perils of Transformation | Pierre-Yves Parant

Why is there a disconnect between commercial objectives and operational ability to deliver those objectives?In this episode, our guest, Pierre-Yves Parent, a transformation and operations veteran from Procter & Gamble, Diageo, and Coty, discusses why growth strategies often fail in execution due to mismatches with a company’s operating model. Parent explains end-to-end physical and data flows, highlighting how interfaces and human interpretation create instability and how the biggest tension arises when moving from design to implementation. Using RTDs as an example, he describes a structural misalignment in commercial operations timelines driven by seasonality, weather volatility, supply constraints, artwork/regulatory variations, retailer codification delays, and inventory/scrap and reporting impacts. The conversation also covers large transformations and carve-outs/mergers, noting early design tradeoffs, legal/IT separation limits, shared services complexity, and how weak governance and undisciplined change management can derail benefits by leaving unresolved resistance and incomplete execution.00:00 Why Strategies Fail05:30 Execution Meets Reality10:40 RTD Supply Chain Chaos20:24 Inside Big Transformations34:33 Where Transformations Break This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.filibertoamati.com/subscribe