🎥 Permira Part 2: Co-CEOs Brian Ruder and Dipan Patel - the collaborative leadership model in action: scaling an €80B alternative asset manager

Welcome back to the Alt Goes Mainstream podcast. Today’s episode is with two executives who have helped to build one of the industry’s leading alternative asset managers. In Permira Part 2, Brian Ruder joins his Co-Managing Partner and Co-CEO Dipan Patel in Permira’s London office to discuss the firm’s evolution and how the business has grown to over €80B in AUM. Both Brian and Dipan bring deep backgrounds in private equity investing to bear as they now lead the firm through its next phase of growth. Brian joined Permira in 2008 after working as a Partner at Francisco Partners. He’s Co-Managing Partner and Co-CEO of Permira, also serving on the firm’s Executive Committee and the buyout funds’ Investment Committee. He was instrumental in building the firm’s Technology sector team, which he co-led until 2023 where he worked on a number of the firm’s notable transactions, including Ancestry, Genesys, Informatica, LegalZoom, Magento, McAfee, Relativity, Zendesk, and more. Dipan joined Permira from Gores Group and is Co-Managing Partner and Co-CEO of the firm. He serves on Permira Holdings Limited Board and Permira’s Investment Committee and Executive Committee. He’s focused on technology and services investing, working on deals such as Renaissance Learning, Informatica, Axiom, Adevinta, AllTrails, Ancestry, LegalZoom, and more. Brian, Dipan, and I had a thought-provoking conversation about what it takes to build and run a scaled alternative asset manager and how to differentiate a firm and a culture. We discussed: * How the firm’s beginnings have shaped the culture that has been built and how that culture has permeated how they make investment decisions, work with companies, founders, and LPs. * The benefits and challenges of the collaborative leadership model. * How would an LP underwrite Permira’s culture? * How the firm’s European heritage helps as an investor. * The opportunity set in Europe. * The investment culture at Permira and how its structure and set up helps investment processes and decision-making. * Why software buyouts have become a larger part of the buyout investing landscape. * The Growth vs. Buyout mindset. * The advantage for technology forward incumbents. * How AI is impacting software investing and how AI is impacting services businesses. * The thought process behind launching a wealth solutions business, Permira Wealth, and how it reflects the culture of the firm. Thanks Brian and Dipan for coming on the show to share the evolution of Permira and your expertise and wisdom in private markets. Thanks for reading Alt Goes Mainstream! Subscribe for free to receive new posts and support my work - writing and podcasting about the convergence of private markets and private wealth since December 2020. Clip #1: Why technology businesses can be better businesses than physical product businesses. Clip #2: How velocity of change can be an indicator of a great company. Clip #3: What does it mean to be a growth oriented investor? A word from AGM podcast sponsor, Ultimus Fund Solutions This episode of Alt Goes Mainstream is brought to you by Ultimus Fund Solutions, a leading full-service fund administrator for asset managers in private and public markets. As private markets continue to move into the mainstream, the industry requires infrastructure solutions that help funds and investors keep pace. In an increasingly sophisticated financial marketplace, investment managers must navigate a growing array of challenges: elaborate fund structures, specialized strategies, evolving compliance requirements, a growing need for sophisticated reporting, and intensifying demands for transparency. To assist with these challenging opportunities, more and more fund sponsors and asset managers are turning to Ultimus, a leading service provider that blends high tech and high touch in unique and customized fund administration and middle office solutions for a diverse and growing universe of over 450 clients and 1,800 funds, representing $500 billion assets under administration, all handled by a team of over 1,000 professionals. Ultimus offers a wide range of capabilities across registered funds, private funds and public plans, as well as outsourced middle office services. Delivering operational excellence, Ultimus helps firms manage the ever-changing regulatory environment while meeting the needs of their institutional and retail investors. Ultimus provides comprehensive operational support and fund governance services to help managers successfully launch retail alternative products. Visit www.ultimusfundsolutions.com to learn more about Ultimus’ technology enhanced services and solutions or contact Ultimus Executive Vice President of Business Development Gary Harris on email at [email protected]. We thank Ultimus for their support of alts going mainstream. Show Notes 00:00 Message from our Sponsor, Ultimus 01:18 Welcome to the Alt Goes Mainstream podcast 01:56 Welcome to Brian Ruder and Dipan Patel 04:58 Brian’s Career Journey 05:17 Private Equity Evolution 06:08 Sector Focus and Market Expansion 07:23 Dipan’s Career Journey 13:30 AI and Platform Shifts 14:48 AI in Services and Technology 18:43 Private Equity Underwriting in the AI Era 20:08 Leadership and Innovation 26:07 Technology Forward Incumbents 28:12 Permira’s Continuous Innovation 28:56 Perspective on Firm Growth 30:14 Core Values and Culture at Permira 31:32 Investment Strategies and Sector Focus 32:31 Fluid Team Dynamics and Technology Orientation 32:59 Growth vs. Buyout Mindset 34:48 Long-Term Investment Philosophy 36:14 Optimizing Long-Term Profitability 37:18 Case Studies: Informatica and Ancestry.com 38:25 Skillsets for Private Equity Investing 38:53 Empowering Long-Term Thinking 40:07 Assessing Business Potential 41:02 Success Stories: Klarna, Allegro, and Adonis 42:46 Founder Involvement in Business Growth 44:27 Collaborative Leadership Model 46:22 Challenges of Co-Leadership 47:20 Permira’s Entrepreneurial Culture 50:28 Diversifying Capital Base 52:34 Educating the Wealth Channel 54:26 Permira’s Brand in the Wealth Channel 55:15 Future Evolution of Permira Editing and post-production work for this episode was provided by The Podcast Consultant. Join over 13,200 Substack subscribers & followers who are thought leaders and executives from top private markets firms and wealth management like Blackstone, Apollo, Ares, KKR, EQT, Carlyle, Blue Owl, CVC, TPG, Brookfield Oaktree, Vista, Goldman Sachs, J.P. Morgan, BlackRock, Fidelity, iCapital, Franklin Templeton, Nuveen, Hg, Permira, Stonepeak, Hightower, Focus Financial, Cerity Partners, and more. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit altgoesmainstream.substack.com