Permission-Based Marketing for Trade Shows: Are You Legal? - TSI10.1

If you think collecting names at a trade show automatically gives you the right to start sending bulk e-mails to that list, think again! With the implementation of stronger anti-spam laws, there are some permission-based marketing principles you need to put in place, whether you’re an exhibitor or a show organizer. Click the play button at the bottom of this article to hear guest experts Ben Baker from CMYK Solutions and Fred Tremblay from Event Technologies share insights on: What the new Canadian law means for communication with attendees (even if you’re not based in Canada) Why show managers must be careful how