EPISODE · Sep 26, 2023 · 45 MIN
Permutive's Joe Root on ad targeting in transition
from The Rebooting Show · host Brian Morrissey
The digital advertising system is in the midst of a shift, from an over-reliance on collecting vast amounts of data to crunch to do one-to-one targeting – dog owners getting dog food ads, cat owners get cat food ads – to a new landscape that gives peop...
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Permutive's Joe Root on ad targeting in transition
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