EPISODE · Aug 28, 2026 · 5 MIN
Pernod Ricard's Third Straight Down Year, and the Merger That Isn't
from AlcBev in Five
Pernod Ricard pivots to RTDs as U.S. sales fall 14%. Pernod Ricard reported a 14 percent U.S. organic net sales decline and told investors it is leaning on ready-to-drink and smaller formats, the category leader's stated answer to a shrinking American market. (Brewbound, Shanken News Daily, The Manila times) Brown-Forman, Pernod Ricard merger reported still off the table. Amid reported turmoil among Brown family heirs, the Lexington Herald Leader reports a Brown-Forman combination with Pernod Ricard remains off the table, setting expectations on the consolidation question over American whiskey. (Lexington Herald Leader) RBC forecasts young-adult drinking to rise by 2027. RBC Capital Markets projects young drinkers' consumption will increase by the end of 2027, a bank forecast, not observed data, that cuts against the Gen Z moderation assumption shaping volume planning. (Brewbound) Varun Beverages enters alcohol with ex-Diageo executive. India's Varun Beverages will form an alcoholic drinks subsidiary led by former Diageo executive Prathmesh Mishra, per the Economic Times, another large route-to-market player moving into the category. (Economic Times) Also moving today: Former Stone Escondido Site Faces 220 Cuts as Sapporo Winds Down Brewery’s Operations (Brewbound) AB InBev invests in New York Cutwater production (Just Drinks) Heineken to redevelop Swiss site (Just Drinks) CHRIS HEMSWORTH JOINS ARCHIE ROSE DISTILLING CO. AS CO-OWNER AHEAD OF U.S. LAUNCH AND GLOBAL EXPANSION (共同通信PRワイヤー, Philippine Times, Drinks International) Get AlcBev in Five in your inbox every weekday: https://alcbevinfive.com
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What this episode covers
Pernod Ricard closed its fiscal year with organic net sales down 3.9 percent to 9.4 billion euros, per Shanken News Daily, with the United States down 14 percent, China down 19 percent, and fiscal 2027 guided broadly stable. The Lexington Herald Leader, citing Bloomberg, reports chief executive Alexandre Ricard said a Brown-Forman combination is not back on the table, leaving the Sazerac bid and the chief executive search as the open variables. Also: RBC forecasts young-drinker consumption rising by end-2027, Varun Beverages approves an RTD alcohol subsidiary in India, and Sapporo USA cuts 58 Stone Brewing jobs.
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Pernod Ricard's Third Straight Down Year, and the Merger That Isn't
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