EPISODE · Jul 23, 2026 · 4 MIN
Pernod's India Retreat, and Vodka's Shrinking Pool
from AlcBev in Five
Pernod Ricard Shifts Tactics in $314M India Tax Case. Pernod Ricard has withdrawn its court challenge to pursue an administrative appeal, a shift in a $314 million dispute testing how foreign spirits makers manage tax exposure in India's Scotch market. (Yahoo! Finance, ETCFO.com) Leading Vodka Brands Compete for Share as U.S. Volumes Fall. U.S. vodka volumes slipped 3% to 71.7 million cases last year per Impact data, and top brands are reportedly contesting share within a contracting category. (Shanken News Daily) Also moving today: Brewbound Voices: The A-B Consent Decree Expired Earlier This Week. What Now? (Brewbound) Africa bucks trend of falling global beer output (Just Drinks) Once again, Moutai bumps up price of signature spirit (The Drinks Business) Vintae completes acquisition of Bodegas Riojanas (Harpers Wine & Spirit Trade News) SipSource: vodka to outpace US spirits market (The Spirits Business) Get AlcBev in Five in your inbox every weekday: https://alcbevinfive.com
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What this episode covers
Pernod Ricard withdrew its petition against a 314 million dollar back-tax demand in India, and the Delhi High Court dismissed the case so the company can pursue an appeal through the tax authority, Reuters reports, with total liability potentially topping 600 million dollars if it loses. U.S. vodka volumes fell 3 percent last year to 71.7 million cases, according to Impact Databank, as leaders including Tito's, Smirnoff, New Amsterdam and Absolut lean on marketing to win share of a smaller category. Also moving: the Justice Department's decade-old consent decree on Anheuser-Busch InBev has expired per Brewbound, Kweichow Moutai raised its flagship baijiu price for the second time this year, and Spain's Vintae completed its acquisition of Bodegas Riojanas.
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Pernod's India Retreat, and Vodka's Shrinking Pool
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