Personal Brand Building 101

In this special episode of PR 360, we look back at how to build a strong personal brand using tips from experts we've spoken to over the last few months. Sana A. Ahmed discusses how to build a "monster brand with monster plans." Rob Aurelius tells us how his love for pro wrestling taught him key branding insights, and Shawn P. Walchef explains why people should "lean into their crazy." Plus, former news anchor Dan Kloeffler and L.A. Times columnist Gustavo Arellano each share some helpful advice on authenticity.Key Takeaways:- How to build a personal brand- How to build a brand that's authentic- How to avoid being "everything to everyone"- What pro wrestling can teach us about brandingEpisode Timeline:2:25 What is a “monster brand”?5:25 If everyone is zigging, zag.9:30 The importance of self-awareness12:00 What we can learn from Hulkamania16:47 How Rob Auerlius helped rapper Cooli Booli build a brand based on positivity19:13 Shawn Walchef on the importance of "leaning into your crazy"21:22 How Dan Kloeffler establishes trust with his clients22:47 The value of authenticity23:36 Gustavo Arellano's tips for being authentic on social mediaThis episode’s guests:• Sana A. Ahmed, Rob Aurelius, Gustavo Arellano, Dan Kloeffler, and Shawn P. WalchefSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•             Join the conversation by leaving a comment!•             Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.