EPISODE · Feb 10, 2025 · 45 MIN
Personal Brand Building Part One & How to Create a Foundation of Trust
from Click Tease: Weekly Digest of Branding, Marketing & Content that Converts · host Michelle Pualani & Joanna Newton
Send us Fan MailPersonal branding isn’t just for influencers—it’s the key to building trust, growing an audience, and making money online. In this episode of Her First, we break down the three must-have pillars of a powerful personal brand: knowing your core values, defining what makes you unique, and getting crystal clear on your audience. We’re also calling out the biggest branding myths (spoiler: “just go viral” is trash advice) and showing you how to build a brand that actually converts. If you’re ready to stop winging it and start treating your brand like a business, this episode is your game plan - Part One with Part Two next week.Time Stamps:02:34 The Importance of Trust in Branding04:07 Defining Your Personal Brand10:04 The Power of Referrals and Word of Mouth12:12 Building a Genuine and Authentic Brand19:39 The Role of Visuals in Personal Branding22:34 Embracing Imperfections in Personal Branding23:28 The Effort Behind Viral Content24:33 Switching Focus to Written Content25:59 The Importance of Research and Testing28:05 Foundational Pillars of Personal Branding29:26 Identifying Core Values and Passions34:29 Defining Your Unique Value Proposition39:34 Clarifying Your Target AudienceSubscribe on YouTube: https://www.youtube.com/@clickteasepodcast📱 Social: @themichellepualani | @joanna_atwork📩 Michelle: [email protected]🌐 Joanna: millennialmktr.com📅 10-Day Course Creation Challenge (Joanna) 💻 Build a Successful Online Business Using Kajabi 🎙️ Get Descript for Podcasting ✅ Try Out Monday.com
What this episode covers
Send us Fan Mail Personal branding isn’t just for influencers—it’s the key to building trust, growing an audience, and making money online. In this episode of Her First, we break down the three must-have pillars of a powerful personal brand: knowing your core values, defining what makes you unique, and getting crystal clear on your audience. We’re also calling out the biggest branding myths (spoiler: “just go viral” is trash advice) and showing you how to build a brand that actually converts....
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Personal Brand Building Part One & How to Create a Foundation of Trust
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