Personal Brand for Executive Assistants: Why Reputation Now Determines Value

Personal brand is already shaping your career, whether you engage with it or not. In this episode, Rachael unpacks why capable executive assistants are often categorised as “helpful support” rather than talent, and how that distinction quietly affects trust, opportunity, and protection inside organisations. This isn't  a conversation about visibility or self-promotion. It’s about reputation, judgement, and the narratives that form when value isn’t clearly articulated. Especially in environments under pressure, where decisions about roles, investment, and capability are being made quickly. If you’ve ever felt the gap between the value you know you bring and how you’re being seen, this episode will help you understand why that gap forms and what’s actually at stake. Show notes This is a keynote and in-house training topic Rachael works with regularly, shaped by real conversations with EAs, executives, and leadership teams navigating change in real time. To learn more, visit www.rachaelbonetti.com  Connect with Rachael on socials: LinkedIn Instagram @rachaelbonetti