Personal Branding

In this podcast we have an extended interview with Veronica Canning who has just published Your Brand: Advance Your Career by Building a Personal Brand. We discuss the process of managing one's personal brand and the pitfalls involved. Also there is a phone interview with Eoin Wrixton from Wide Eye Media ( formerly Carlton Screen Advertising); we discuss the cinema advertising market in Ireland and also the impact that digital technology is having on the sector. Finally we get a chance to hear what must be Ireland's youngest marketing professionals Adam Barry who is responsible for promotion of an innovative app ChoreMonster.com/adam Pictured are Adam Barry with Veronica Canning