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May 6, 2026 34 min

Personal Branding

from Chefin ruft an

In dieser Folge von „Chefin ruft an“ sprechen Christin Kohnke, Stefanie Renner und Friederike Oehlerking über Personal Branding: Warum posten 91 % der LinkedIn-Creator alle 3 Tage – und ist das noch authentisch oder schon reine Selbstvermarktung? Die drei diskutieren, wie man eine starke Marke aufbaut, ohne sich selbst zu verlieren, warum Gen Z Authentizität über Perfektion stellt und warum Sichtbarkeit wichtig ist - nicht nur für den eigenen Social Media Account, sondern für die eigene Karriere. Mit praktischen Tipps, wie man Werte, Expertise und Persönlichkeit so verbindet, dass sie nicht nur sichtbar, sondern auch glaubwürdig wirken.

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Personal Branding

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