Personal Branding and Marketing in Tennis - with Tracy Almeda-Singian

Tracy Almeda-Singian, a former professional tennis player, is now the Senior Director of Sports Marketing at St Jude Children's Research Hospital. She shares her pivotal story about transitioning from a Head Professional and Director of Events at a tennis club to jumping into the corporate world of marketing. While in various roles she has learned many lessons about personal branding, social media, and networking. So why did she chose to leave tennis and how is she continuing to give back? You'll want to tune into this episode to find out.More Episode HighlightsHow to live your find passion in your work lifeThe pivotal moment she knew it was time to take a riskWhy collaboration and teamwork is essential in any role you're inWhen to use social media to build your brand as a teaching proHow networking is crucial for career growth in the tennis industryWhy learning never stops, especially as it relates to marketing trendsHow to embrace your identity beyond tennis and find fulfillment in other areas of lifeLooking to become a more confident, competent, and clear business leader with a lifelong career in the industry? Become a PTR- or USPTA-Certified Director of Racquet Sports. Visit our website to learn more!