Personal Branding and Marketing in the Pet Industry – with Charlotte Perrott

In this episode of The Pet Accountant Podcast, Vicky is joined by Charlotte Perrott from Canine Marketing Support to talk about the importance of personal branding and smart marketing for pet professionals.They discuss why people don’t just buy services — they buy people. Charlotte explains how showing up authentically on social media helps build trust, strengthen relationships with clients, and create long-term business growth. From engaging properly with your audience to adapting your marketing as platforms evolve, this episode is packed with practical advice for pet business owners who want to stand out.The conversation also touches on how marketing is changing with the rise of AI, and why pet professionals shouldn’t be afraid of these tools but instead learn how to use them effectively. Vicky and Charlotte also reflect on the recent Expo, highlighting the strong sense of community within the pet industry and the power of networking with like-minded business owners.💬 Key TakeawaysPersonal branding helps clients connect with the person behind the business, not just the service.Social media is a powerful tool for building trust and engagement when used authentically.A supportive pet industry community encourages shared learning and business growth.Understanding advertising and targeting helps you spend marketing budgets more effectively.Keeping on top of tax responsibilities is especially important as January deadlines approach.🌐 Visit petaccountant.co.uk To find out how Vicky, Lee, and the team can help your pet business grow.