Personal Branding for Everyday Professionals

Athlete and celebrity brand expert Frances Reimers joins Talking Business Now host Kelly Scanlon to talk about creating and protecting an often-overlooked professional asset: our personal brand. Reimers  believes your personal brand matters—even if you're not a celebrity. Tune in to discover: ■ Why your personal brand matter if you're in business. ■ The elements of a personal brand. ■ How to develop your own personal brand—it's not a one-size-fits-all proposition. ■ How to "speak your mind" yet preserve the integrity of your personal brand. ■ Tips for protecing your personal brand online in the Digital Age. ■ Why helping employees develop their personal brands can benefit your business. ■ Targeted philanthropic strategies for growing your personal brand. Reimers is the founder and CEO of Firestarter, a personal brand consultancy that’s located in Alexandria, Virginia. The company helps celebrities and business professionals develop, manage, enhance, and protect their personal brands.  Prior to launching Firestarter in 2016, Reimers led marketing and public relations campaigns for the Bill & Melinda Gates Foundation, the U.S. Department of Transportation, the U.S. Coast Guard and mulitple nonprofits. She’s been a contributor to several national publications a frequent guest on major broadcast and podcast programs.  Connect with Reimers on: Facebook Twitter LinkedIn Visit the archives to listen to all the episodes of Talking Business Now.  Learn more about your ad choices. Visit megaphone.fm/adchoices