Personal Branding on LinkedIn: How Raina Das Landed 150 Brand Deals on a 9-to-5

Can you really build a personal brand on LinkedIn while working a full-time 9-to-5? Raina Das did exactly that, quietly building her personal brand after work until it turned into 150+ brand deals, 25,000 LinkedIn followers, and three sponsorship deals in a single week. No hustle-porn, no chasing followers, no quitting her day job.In this episode of Founders in Jeans, Raina shares her honest playbook for personal branding and LinkedIn growth: how she builds content in one calendar-blocked hour a day, why she quit LinkedIn 20–30 times before it finally clicked, and the mindset shift that took her from chasing followers to building a real community. We also get into what most founders and marketers get wrong about marketing, the difference between a good brand collab and a strategic one, and why consistency (not perfection) is what actually grows a personal brand.If you're a founder, creator, marketer, or anyone trying to build a personal brand on LinkedIn or Instagram while holding down a full-time job — this one's for you.In this episode you'll learn:How to build a personal brand on LinkedIn while working full-timeA realistic 1-hour-a-day content routine (and the "inspo bank" trick)How to land brand deals and sponsorships as a creatorCommunity vs. followers — what actually builds a sustainable brandWhat founders get wrong about marketingHow to stay consistent and beat content burnoutTIMESTAMPS00:00 - Intro03:40 - What a LinkedIn personal brand actually gets you05:53 - Moving abroad alone at 20 & learning to trust yourself08:32 - How to build a career on your own terms10:56 - Balancing a 9-to-5 with a personal brand (time-blocking + the "inspo bank")13:20 - Why no one cares about your daily posts (avoiding burnout)13:59 - 150+ brand deals: good collab vs. strategic collab16:22 - Build a sustainable brand: community over followers18:18 - What most people get wrong about marketing19:53 - Why founders bring marketing in too late21:10 - Does every founder need a personal brand?22:43 - Staying authentic online & quitting LinkedIn 30 times24:43 - Rapid fire + hitting 25K LinkedIn followers25:28 - The most overrated marketing trend right now26:26 - Advice when you're stuck on what to post27:34 - Brands nailing their marketing28:14 - Her #1 book recommendation30:04 - Where to find RainaConnect with Raina Das:LinkedIn: linkedin.com/in/rainadasInstagram: https://www.instagram.com/themarketingcheerleader/Website: ⁠https://myjulip.com/rainaFollow Emily Jean:Instagram: ⁠https://www.instagram.com/emily.jeans/⁠LinkedIn: ⁠https://www.linkedin.com/in/emily-jeans/⁠Follow Founders in Jeans:Instagram: ⁠https://www.instagram.com/foundersinjeans⁠Website: ⁠https://www.livegooddigital.com⁠YouTube: ⁠https://www.youtube.com/@FoundersinJeans⁠Spotify: ⁠https://open.spotify.com/show/3kiqSke5mnlFIlC9t4xLU0⁠Apple Podcasts: ⁠https://podcasts.apple.com/au/podcast/founders-in-jeans/id1802430594⁠Subscribe to our Newsletter: ⁠https://foundersinjeans.substack.com/subscribe⁠_________⭐⭐⭐⭐⭐ Loved this episode? Rate and review Founders in Jeans. It helps more women find us._________personal branding, how to build a personal brand on LinkedIn, LinkedIn personal brand, LinkedIn growth tips, personal branding for beginners, building a personal brand while working full time, how to get brand deals, brand partnerships, marketing tips, content creation tips, women in business podcast, founder personal brand, Raina Das, Founders in Jeans podcast, house of interesting women