Personal Branding, Social Media and More with Alexa Bohling and Pat Cooper

Episode 209 - Personal Branding, Social Media and More with Alexa Bohling and Pat Cooper  In this episode of his podcast (Episode 209), Professor Bob Cargill from Northeastern University hosts a lively discussion on personal branding and social media with one of his students, Alexa Bohling, and Pat Cooper, Advertising Specialist at Pegasystems and VP Programming at AMA Tampa Bay. Together, they explore strategies for building a personal brand, leveraging social platforms like X and LinkedIn, and the importance of networking and content creation for career success.   Key Topics Personal branding importance in the digital age Strategies for building a personal brand on social media The role of content creation and consistency Networking and relationships in career development Key Takeaways Build your personal brand early and consistently. Leverage platforms like X and LinkedIn to increase visibility. Create unique, non-commodity content to stand out. Network actively and say yes to opportunities. Use social media to showcase your expertise and connect with industry leaders.