Personal Branding, Storytelling & Messaging: How to Become a Category of One w/Lucy Bedewi

What happens when you stop trying to sound like everyone else and start building a business around who you actually are?In this episode of Business Over Cocktails, Lauren Najar sits down with messaging strategist and copywriter Lucy Bedewi founder of My Write Hand Woman, for a candid conversation about entrepreneurship, personal branding, storytelling, and finding the confidence to own your voice.Lucy shares the story of getting fired from her first job, writing a seven-page manifesto to her former CEO, and turning that experience into the catalyst for her entrepreneurial journey. She also opens up about how she scaled to $5K months, why she believes action creates clarity, and why investing in your strengths while outsourcing your weaknesses can accelerate your growth.Together, Lauren and Lucy dive into:• Why your personality can be your biggest business differentiator• How to create a brand voice that is bold, multidimensional, and memorable• Why storytelling doesn't require a dramatic or traumatic life story• How to turn everyday moments into compelling content• Why templates and cookie-cutter strategies can keep your brand from standing out• The importance of following the data while trusting your intuition• How to stop shrinking yourself and become a category of one• Why you don't always need a business coach—sometimes you need to figure out what works for you firstIf you've ever felt like your content sounds too generic, struggled to articulate what makes your business different, or felt the pressure to fit into someone else's formula for success, this conversation is your permission slip to do things differently.Because your personality isn't something you need to hide from your business. It might be the very thing that makes people remember you.Connect with Lucy:Website: https://www.mywritehandwoman.comIG: https://www.instagram.com/mywritehandwoman/Quiz: https://www.tryinteract.com/share/quiz/67979624c16f720015e296ad Upcoming Events:Napa Retreat - October 5-8, 2026 - https://laurennajar.myflodesk.com/cetj223rsrGrowth & Connect Events - https://laurennajar.myflodesk.com/hb2a0mwbqwSave 25% with Flodesk - https://flodesk.com/c/OR8VKLLet’s Stay Connected: → Follow Lauren on Instagram: www.instagram.com/laurennajar → Learn more or work with me: www.laurennajar.com → Follow Business Over Cocktails on IG: www.instagram.com/businessovercocktails → Attend Growth & Connect retreats & events: www.instagram.com/growthandconnect🎧 Subscribe & Review: Love the episode? Don’t forget to subscribe, leave a review, and share with a friend who needs a business boost and a good chat over a cocktail.