Personal Branding - What's Your Passion in Life?

A personal brand is a unique set of attributes or characteristics that differentiate you from others These characteristics can be ‘functional’ (like having a particular degree or proficiency in typing) or ‘perceived’ (like being a go-getter or thought leader) Remember, ‘unique’ means that there aren’t lots more like you! This is a 10-min interview on Radio 938Live on April 2009 on the topic of my Passion under the Passion People segment.