Personal Branding with Phillip Salem and Malte Kramer

From starting off with one personal branded real estate site to now starting his own fashion company and reality tv show, Phillip Salem talks all things personal branding. Phillip is "not your basic broker" and advertises and markets just that, which has given him a 500% increase in business. Hear what he has to say about how being your most authentic self is the key to a successful business.