Personal brands & niches in niches. Marketing shifts for accounting & advisory firms.

When Jacqueline Watson's not running the London marathon, she's guiding Henderson Loggie's marketing and business development activities. Learn how Henderson Loggie are dominating targeted markets with laser-focused communications, personal brand-building and storytelling built on community purpose and business vision. Hear about what's working, what's not, shifts in tone of voice, plus the social media platforms delivering cut through recruitment and go-to-market campaigns. If you want to know how your accounting or advisory firm can to tap into the 'rise of the individual' and stand out in saturated markets this is the podcast for you!