EPISODE · Dec 30, 2020 · 28 MIN
Personal Finance Content Marketing with Alli Berry of The Motley Fool
from Content and Conversation: Organic Growth Insights from Siege Media · host Siege Media, Caroline Gilbert, Alli Berry
Show Notes:00:30: Alli’s start and how she landed at Motley Fool1:45: How Motley Fool structures content and editorial3:05: Balancing focus between evergreen content vs. news4:45: How breaking news can inform traffic to evergreen topics5:50: Collaborating with the news team6:33: Deciding what content gets top navigation, homepage and similar high priority real estate10:12: How to explain complex financial topics to beginner audiences12:21: Recommendations for new or early stage personal finance sites15:32: Influencer marketing for The Motley Fool16:24: E-A-T, syndication and existing reporter influence17:34: How to scale content refreshes and revamps21:00: Using Google Trends to inform keyword research23:39: How COVID has impacted the content at Motley Fool26:00: An AMP rantShow Links:Follow Alli on TwitterFollow Caroline on LinkedInSend us an email Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: [email protected] #seo | #contentmarketing
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What this episode covers
In the past year, the personal finance affiliate space has exploded. Recent acquisition and partnership news, like NextAdvisor and TIME, mean the competition is only getting harder to beat. This week we return from our holiday break with an interview with Alli Berry of The Motley Fool to discuss her role as SEO Manager, how the company treats evergreen vs. breaking news content and tips for other players in this space (main takeaway: good luck).
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Personal Finance Content Marketing with Alli Berry of The Motley Fool
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