Personal relationship on the farm AND Coping in the meat packing industry

Farmers get a lot of direction from agronomists, accountants, bankers and lawyers. All have a direct impact on their business. But one area they often neglect is their closest personal relationships.Our guest, Sean Brotherson, a professor and extension family science specialist from North Dakota State University says a farmer’s highest priority should be their spouse or partner.Today we talk about how healthy relationships can improve the farm business.And, the cattle industry has been hit particularly hard during the pandemic. Low prices and reduced processing capacity have devastated the industry.We have Saskatchewan rancher Adrienne Ivey here to talk about how livestock producers are coping, why two large players in the meat packing industry in Western Canada hold the monopoly on processing and why its so difficult for small meat processing facilities to make a go of it.Adrienne discusses why she chooses to share her personal story on social media, the positives and the disappointments, and how she is committed to working not only with farmers and consumers but with the entire value chain.See omnystudio.com/listener for privacy information.