Personal Selling Is More Than a Transaction - It's A Cyclical Process (2 of 3)

Chuck Fifield, who teaches and coaches professional selling and marketing at Baylor, says that personal selling is more than a transaction - it's a cyclical process. Professor Fifield writes about his findings in the most recent Keller Research Report, published by the Hankamer School of Business at Baylor University. In this podcast, Professor Fifield takes a page from Stephen Covey and gives us his 7 Habits for Highly Effective Personal Selling