Personal Training Sales and Marketing AMA, Part 3: Marketing Tips for 2026

Unlock the secret to building a thriving, future-proof personal training business that taps into the booming older adult and medical markets. Whether you're just starting out as a CPT or looking to scale, this episode reveals proven strategies to attract insurance contracts, forge powerful healthcare partnerships, and serve a demographic hungry for your expertise—all while creating a sustainable, rewarding career. Imagine turning your fitness facility into a preferred provider for insurance programs like Silver Sneakers and Silver & Fit, dramatically boosting your membership with minimal overhead. We'll show you how to navigate approval processes, craft compelling marketing materials, and approach healthcare professionals effectively—so you get noticed by the right people. Discover how integrating into the medical continuum can generate steady referrals, reduce client churn, and position you as a trusted expert in senior health and wellness. This episode is a must for personal trainers looking to expand their business in 2026!Interested in learning more about our NASM CPT exam certification and NASM CEU recertification programs?https://www.thecptacademy.comAnd check out Ashley's interview on world champion kickboxer Shannon Hudson' s podcast: https://youtu.be/FRRo608OHfI?si=ykMuZe8hGBWH29oD#nasm #personaltrainer #salesandmarketing #fitnesscertification #gym