Personalised Prospecting and Social for Salespeople, with David Shepherd

David Shepherd is the ANZ Country Manager for HubSpot. He's had a remarkable career and progression with the company, he joined the company nine years ago when they only had 150 employees compared to 3000 now. So much value from David in this discussion as we cover a lot of ground in this discussion.  - How customers are more demanding than ever. - The importance of personalisation in prospecting. - Why we need to have strong pipelines so we don't need to chase deals that don't meet key criteria. - Making it easy for customers to buy. - Understand the why of your customers. - How salespeople should be leveraging social.