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EPISODE · Aug 9, 2010 · 13 MIN

Personalisierte Werbung

from Rechtsinformatik 2 Praxisworkshop · host Christina Schröck

Der Traum vom „gläsernen Kunden“ vs. Datenschutzbestimmungen. Aufgrund der zunehmenden Beliebtheit von personenbezogener Werbung entsteht beim Internetnutzer oftmals das Gefühl, auf dem virtuellen Präsentierteller zu sitzen. Doch der Mensch steht diesem Vorgang nicht schutzlos gegenüber. Dieser Podcast beschäftigt sich mit den Gründen und rechtlichen Beschränkungen von personalisierter Werbung und geht auf den Umgang mit der Datenschutzproblematik bei StudiVZ ein

Episode metadata supplied by the publisher feed · Published Aug 9, 2010

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Personalisierte Werbung

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