Personality-driven copy for non-boring brands with Shan Fitzgerald

For eCommerce brands your message, copy and brand story have never been more important! Thanks to covid we’ve seen thousands of new businesses launch - with more competition flooding every market, sometimes the only things separating you against your competitors is what your brand looks, sounds and feels like. In this episode, I am joined by Shan Fitzgerald who is a bold copywriter and founder of Wild Spark Copy - her "balls-to-the-wall" creative copywriting studio. With a #NoBS reputation for crafting brands through human-centered copy, Shan works with whip-smart upstarts to create charismatic brand personalities that fly off the shelf.   Here is what we cover in this episode: Why it’s critical to eCommerce success to have a brand personality that stands out How to step into your own brand personality even if it feels scary  Why your copy has to talk to humans, not an algorithm  Shan’s own business journey as a neurodivergent teacher to zero f’s given copywriter  How her lowest point helped her realise her true purpose  How life is too short to be boring or unaligned with your career If you enjoyed this episode don't forget to leave a rating and review on iTunes. This episode is brought to you by my 12-week course and group coaching program ECOMM GROW STRONG which opens again in June 2022.  This isn't an ordinary course. It's a highly personalised coaching and transformational experience where you get feedback and support to keep you moving forward, implementing and growing. Inside EGS, not only do you have lifetime access to 8 comprehensive marketing modules and frameworks, but I personally guide and coach you through transforming your marketing from a hot mess express to a money-making machine every week for 12-weeks. Add your name to the waitlist to get the early bird discount of $200 (for the last time!) PLUS an insane special bonus, which I will share with you once you’re on the list! Go to lisabyrne.com.au or ecommgrowstrong.com.au now.   Come hang out with me for marketing tips and business chat: 🎧 'eCommerce Marketing Society' - join my free Facebook group where I answer your marketing questions and live stream podcast interviews https://www.facebook.com/groups/ecommercemarketingsociety   📆 Download my FREE social media content plan for product-businesses  https://www.lisabyrne.co/free-content-plan   See omnystudio.com/listener for privacy information.