Personalização no Varejo: CX além do digital

What this episode covers

Novo episódio do podcast Martech Leaders com Kali Azevedo, Head de Martech, Analytics e Personalização no Grupo Pão de Açúcar.Neste episódio, falamos sobre:O que é hiperpersonalização na prática e como escalar iniciativasComo equilibrar experiência do cliente (CX) no online e offlineDesafios de fraude, dados e governança em projetos de CXCasos reais no Pão de Açúcar: recomendação, fidelidade e métricasComo alinhar times comerciais e de produto com foco no cliente🌐 Conheça a Lima Consulting Group: https://www.limaconsulting.com/br👍 Deixe seu like!📩 Se inscreva no canal!🔔 Ative o sino para não perder nenhum vídeo!REDES SOCIAIS:🔗 LinkedIn da Kali Azevedo: https://www.linkedin.com/in/kaliazevedo/🔗 LinkedIn da Lima Consulting Group Brasil: https://www.linkedin.com/company/limaconsultinggroupbrasil/🔗 LinkedIn do Bruno Simões: http://www.linkedin.com/in/lcg-bsimoes🔗 LinkedIn do Bruno de Stefano: https://www.linkedin.com/in/brunodestefano/#Martech #CX #VarejoDigital #Hiperpersonalização

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Frequently Asked Questions

How long is this episode of Martech Leaders?

This episode is 1 hour and 6 minutes long.

When was this Martech Leaders episode published?

This episode was published on October 9, 2025.

What is this episode about?

Novo episódio do podcast Martech Leaders com Kali Azevedo, Head de Martech, Analytics e Personalização no Grupo Pão de Açúcar.Neste episódio, falamos sobre:O que é hiperpersonalização na prática e como escalar iniciativasComo equilibrar experiência...

Can I download this Martech Leaders episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.