Personalization in Hospitality Revealed with Sherif Mityas

Send us Fan MailYou could argue that there’s no one more passionate about building successful restaurant brands than today's guest, Sherif Mityas. Sherif is the CEO of BRIX Holdings, overseeing iconic brands like Friendly’s, Clean Juice, and Red Mango. We were excited to tap into his wealth of insights on this episode!In this episode, Zack and Sherif discuss:What BRIX Holdings looks for when acquiring new restaurant brandsHow to tailor guest experiences based on the occasion (dine-in, takeout, or drive-thru)The importance of consistency and loyalty in creating lasting customer relationshipsHow technology like AI and personalized menus can enhance guest connectionsWhy action-driven feedback is key to improving operations and boosting salesWe hope you enjoy this episode with one of the industry’s most innovative leaders.Thanks, Sherif!