Personalization strategy: how to continue the conversation between the brand and the customer, with Gianfranco Cuzziol

The goal of this episode is to help you understand and start with personalization, because, as our guest with a first degree in Astrophysics puts it, engaging with customers in a relevant way need not be rocket science! In this episode we cover: Brand position, privacy, and the idea of free will within the context of personalization. The axis of recognition The challenges of personalization Case studies: Pretzler Coffee Shop Caffè Nero Aesop Connect with us: Gianfranco Cuzziol: https://www.linkedin.com/in/gcuzziol/ In Pursuit of The Trivial: https://ipott.substack.com Irek: https://www.linkedin.com/in/iklimczak/ Open Loyalty: https://www.openloyalty.io/ Link to the Loyalty program builders podcast: https://www.openloyalty.io/podcast Contact: [email protected]