Personalization vs. Segmentation

One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge discuss the advantages and disadvantages of personalization and segmentation. Artificial intelligence and machine learning are making personalization easier, but is that the best move for your business? Does it make sense to fill the sales funnel through segmentation and improve customer loyalty with personalization? Chapters: 00:00 Introduction: The Role of Personalization 02:59 Pros and Cons of Personalization 05:45 Segmentation vs. Personalization 07:30 Customer Loyalty and Personalization 09:26 The Role of Technology in Personalization 12:33 Influencer Marketing and Personalization 14:01 - Conclusion The Rethink Marketing Podcast is available on all major podcast platforms! Subscribe to our Youtube channel or visit our website at rethinkmarketingpodcast.com where you can learn more about the show or just peruse our guest list and episode library. We are a proud partner show of the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices