Personalize the message, prove the value, and scale community impact (with Kamron Kunce) | Ep. 29

Co-host Greg Wise welcomes Kamron Kunce, CMO at RJ Young, to talk brand sponsorships, out-of-home marketing, and building trust. Kamron lays out a clear approach: shape how the brand builds trust, deliver measurable growth, and create momentum for the future. Born and raised in Nashville, he moved from agency work and the early days of social media to an omnichannel mindset: it takes 12 or more touch points, with personalized messages and strategic placement.ㅤHe outlines RJ Young’s four pillars—office equipment and technology, managed services, managed IT solutions, and digital communication—and how a 70-year company uses out-of-home to show they’re more than print. From Interstate 40 to Blue Oval City, Titans fan activations, and Belmont University’s mall installation, Kamron connects signage, digital, venue activations, and sales pipeline tracking. He emphasizes being open but skeptical, setting expectations, capturing leads, and treating sponsorships as a long-term play. For new markets like Savannah, the plan is physical and digital billboards, personalized airport ads, and OTT/CTV around golf—intentional, localized, and built to reinforce reliability.ㅤGuest BioKamron Kunce is the Chief Marketing Officer at RJ Young. His remit spans marketing and customer experience roles (around 20 people), focused on shaping how the brand builds trust, delivers measurable growth, and creates momentum. A Nashville native from the “music city,” Kamron started in the agency world helping new and emerging artists establish their presence, then evolved to an omnichannel approach as algorithms and technology changed.ㅤWhat We Cover“It takes 12 or more touch points” and why an omnichannel approach matters.RJ Young’s four main pillars: office equipment and technology; managed services; managed IT solutions; digital communication.Using out-of-home to “prove we’re more than print” and show momentum in technology solutions.Blue Oval City example: Interstate 40 billboard — “let’s connect the city together.”Personalization over generic brand messages to show attribution (web traffic lift, theme uptake).“Be open, but skeptical”: aligning leadership with an omnichannel campaign, not “just a billboard.”Titans sponsorship: fan area field-goal challenge, lead capture, and the “fan van” with VR gaming headsets.Belmont University activation: mini court at a high-end mall, technology in the space, printing collateral, and multi-month lead capture into the CRM.New-market launch (Savannah): physical and digital billboards, personalized airport ads, OTT/CTV around golf tournaments to reinforce reliability.Tiered system for sponsorships to set expectations, track value, and focus on long-term play.Low-Tech, High-Impact Account-Based MarketingIf you’re ready to trade expensive, tech-heavy account-based marketing for a repeatable, revenue-driving ABM program, check out Scrappy ABM. Led by a team of Scrappy ABM experts, they specialize in low-budget plays and programs that deliver high impact—no shiny tools required. Scrappy ABM has built account-based programs that have delivered millions in revenue, and you can build your first successful ABM program with their help.Start with a pilot program or launch an account-based podcast. Learn more at scrappyabm.com. Let's get scrappy.