Personalized Marketing and Optimized Customer Engagement with Mandy Thompson #14

Mandy Thompson, CEO of Digital Reach Online Solutions, discusses the growth and evolution of her company, specializing in HubSpot CRM platform implementation and customization. The conversation covers the origin story of Digital Reach, its transition to becoming a HubSpot partner, and the strategic use of direct mail in conjunction with other channels to drive results for the Connecticut Project.Chapters:00:00 - Intro02:12 - The Beginning of Digital Reach07:43 - Finding the Right People During Growth13:03 - Strategic Use of Direct Mail for Nonprofit Engagement19:08 - Expanding Engagement Through Instant Communication22:54 - Get in Touch with MandyGet in Touch with Mandy:Mandy's LinkedInDigital Reach WebsiteMentions:ZapierGoogle OptimizeWordPressHubSpotSalesforceThe Connecticut ProjectMelvin MedinaMore About Postalytics:Postalytics WebsiteLinkedInSubscribe to our YouTube Channel