Personalized persuasion and the role of AI

What this episode covers

In this episode, Ananya Bhargava interviews Jacob Teeny, Associate Professor of Marketing at Northwestern University. The discussion explores personalized persuasion, the difference between persuasion and manipulation, AI’s role in automating advertising, and the ethical and societal implications of these changes.

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Frequently Asked Questions

How long is this episode of We Mean Business?

This episode is 22 minutes long.

When was this We Mean Business episode published?

This episode was published on April 28, 2026.

What is this episode about?

In this episode, Ananya Bhargava interviews Jacob Teeny, Associate Professor of Marketing at Northwestern University. The discussion explores personalized persuasion, the difference between persuasion and manipulation, AI’s role in automating...

Is there a transcript available for this episode?

Yes, a full transcript is available for this episode. You can read the complete transcript on the episode page.

Can I download this We Mean Business episode?

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