Personalized Persuasion: How AI is Rewriting the Rules of Advertising with Elyas Meguellati

In this episode of Legal4Tech - The Podcast, we talk with Elyas Meguellati, a PhD research in NLP and generative AI, about how LLM are transforming targeted advertising and persuasion.Together we unpack:His latest studies on AI-generated ads, personality-based targeting and why today's models can already match human and designersEthical risks from Cambridge Analytica to Meta's generative ad modelsWhether users can still "see through" hyper-personalized content in their feedsTune in to learn how regulation, transparency labels and even browser tools might help keep persuasive AI in check while you scroll and shop online.Shownotes: Skin in the Game by Nassim Nicholas TalebSponsored by DigibeetleDigibeetle helps privacy, AI, and data professionals stay on top of EU digital law, with notifications, a daily dashboard, and powerful search across thousands of sources. Learn more at https://digibeetle.eu.