Personalized Skincare, Simplified: The ERLY Story with Co-Founder Dr. Hallie McDonald

ERLY was founded by two friends and mothers—dermatologist Dr. Hallie McDonald and Jamie Chandlee—who saw firsthand the rising pressure their daughters faced from the overwhelming beauty industry. With a flood of trendy products and unrealistic standards, they knew something had to change. Hallie, in her dermatology practice, was increasingly treating young patients suffering from the side effects of harsh skincare fads. Together, they launched ERLY: a clean, effective, and gentle skincare line designed to nurture, not harm. ERLY’s customizable system empowers users to mix targeted serums into their moisturizers, creating simple routines that meet individual skin needs. Rooted in early sun protection and barrier support, ERLY champions feeling good in your skin without the noise. Their mission is clear: strip away the pressure, keep it clean, and help everyone glow a little earlier.In this episode, Dr. Hallie McDonald also discusses:The damage trendy skincare products were causing and how she set out to do betterWhy less is more when it comes to skincareHow to build confidence and good habits earlyThe importance of peptides and how they’re safe, yet effectiveThe ability to customize your skincare with their mixing toolWe hope you enjoy this episode and gain valuable insights into Dr. Hallie McDonald’s journey and the growth of www.itserly.com. Don't forget to subscribe to the Glam & Grow podcast for more in-depth conversations with the most incredible brands, founders, and more.Be sure to check out ERLY at www.itserly.com and on Instagram at @erlyskinRated #1 Best Beauty Business Podcast on FeedPostThis episode is brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified brands recapture 7+ figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co