Personas - Spotify - Mixed Methods

What this episode covers

From experimenting with truly mixed methods projects to various team structures, the team at Spotify has always had a creative approach to UX research. That was confirmed again last March by a blog post about a personas project the team had taken on with the help of some amazing vendors like Julie Francis, Fred Bove, and Laure Dousset. While many researchers are a bit skeptical of personas, the investment and impact they seem to be generating at Spotify makes a case for reconsidering. So, listen in to hear from the team behind one of the coolest personas projects out there.

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Frequently Asked Questions

How long is this episode of Mixed Methods?

This episode is 52 minutes long.

When was this Mixed Methods episode published?

This episode was published on April 16, 2020.

What is this episode about?

From experimenting with truly mixed methods projects to various team structures, the team at Spotify has always had a creative approach to UX research. That was confirmed again last March by a blog post about a personas project the team had taken on...

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