Persönliche Redaktionsplanung 2025

An episode of the Social CEO podcast, hosted by Dr. Kerstin Hoffmann, titled "Persönliche Redaktionsplanung 2025" was published on January 27, 2025 and runs 19 minutes.

January 27, 2025 ·19m · Social CEO

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Summary

Von der Contentstrategie zur konkreten Jahresplanung für die persönliche Kommunikation von CEOs und anderen Führungskräften (nicht nur) in sozialen Netzwerken: In dieser Episode stelle ich eine Struktur für das gesamte Jahr vor und mache Vorschläge für die Umsetzung in einem Redaktionskalender. Dabei geht es sowohl um die eigene Ausrichtung als auch um die Zusammenarbeit mit dem Team und den Abgleich mit der Unternehmenskommunikation. Abschließend gibt es eine Variante für einzelne Personen, beispielsweise Corporate Influencer aus allen Unternehmensebenen.Links aus der Episode-----------Ausführlicher Ratgeber-Beitrag „Persönliche Redaktionsplanung 2025": https://www.kerstin-hoffmann.de/pr-doktor/persoenliche-redaktionsplanung/Das Jahr der nützlichen Inhalte: https://www.kerstin-hoffmann.de/pr-doktor/jahr-der-nuetzlichen-inhalte/

Episode Description

Von der Contentstrategie zur konkreten Jahresplanung für die persönliche Kommunikation von CEOs und anderen Führungskräften (nicht nur) in sozialen Netzwerken: In dieser Episode stelle ich eine Struktur für das gesamte Jahr vor und mache Vorschläge für die Umsetzung in einem Redaktionskalender. Dabei geht es sowohl um die eigene Ausrichtung als auch um die Zusammenarbeit mit dem Team und den Abgleich mit der Unternehmenskommunikation. Abschließend gibt es eine Variante für einzelne Personen, beispielsweise Corporate Influencer aus allen Unternehmensebenen.

Links aus der Episode
-----------
Ausführlicher Ratgeber-Beitrag „Persönliche Redaktionsplanung 2025": https://www.kerstin-hoffmann.de/pr-doktor/persoenliche-redaktionsplanung/

Das Jahr der nützlichen Inhalte: https://www.kerstin-hoffmann.de/pr-doktor/jahr-der-nuetzlichen-inhalte/

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