Personnalisation e-commerce : ce qu’il faut vraiment faire en 2025

from Loyoly Talks · host Loyoly

Dans cet extrait du 14e épisode des Loyoly Talks, Camille Aâssila (@Nosto) nous explique les bases de la personnalisation e-commerce.Comment ça marche vraiment ?Quelles données utiliser ?Comment être efficace sans être intrusif ?Camille insiste sur une idée forte : la personnalisation doit être fluide, utile, presque invisible. Pas de gadgets, mais des objectifs clairs comme augmenter le panier moyen ou optimiser les marges, avec des données fiables.Elle met aussi en garde contre deux erreurs fréquentes : vouloir tout personnaliser sans stratégie et lancer des expériences sans lien avec des objectifs métier.Un extrait à écouter pour bien démarrer une personnalisation rentable et pertinente._______________________________________L'invité du jourSuivez Camille sur Linkedin_______________________________________ LoyolySuivez Loyoly sur LinkedIn & Instagram.Abonnez-nous à notre newsletter Customer Loop. _______________________________________ Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

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This episode was published on June 24, 2025.

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