Perspectives S37/Ep19 Sleep isn’t a luxury—it’s a performance tool.

In honor of Better Sleep Month, we’re joined by Atlanta-based sleep experts Lori Oliver and Jill MacRae, co-founders of The Inactive Company and creators of The Inactivators—a science-backed sleep mask designed to support deep, restorative rest. With backgrounds in performance, wellness, and technology, Lori and Jill offer practical, no-nonsense advice to help you stop chasing sleep and start optimizing it. In this conversation, we unpack the difference between sleep quantity and quality, why 8 hours isn’t always enough, and the surprising role morning light, evening walks, and screen-free rituals play in resetting your sleep cycle. Whether you’re a high achiever running on empty or just want to wake up feeling better, this episode delivers smart strategies—one small change at a time.