Persuaders Marketing Podcast 116 - (a) Direct Marketing (b) Ambient Media

from The Persuaders Marketing Radio Show & Podcast

In this podcast an interview with Stephen Stynes from Direct Brand who is on the board of the Irish Direct Marketing Association IDMA about their educational programmes including Digital Master Classes. Also on the show, Caemin O'Connor from Visualise was studio to discuss the developments in the ambient advertising market. Among the topics we discuss are what makes a winning campaign and how digital technology will shape the ambient advertising market.

Episode metadata supplied by the publisher feed · Published Mar 13, 2010

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Persuaders Marketing Podcast 116 - (a) Direct Marketing (b) Ambient Media

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