Persuaders Marketing Podcast 144 - Design and Marketing

Barry Sheehan ( DIT )  Chairman and Gareth Stokes ( Catalysto ) , Committee Member for Design Week about the event and the interface between design and marketing. Barry Sheehan, Chairperson of Design Week, and Garrett Stokes, member of the organising committee,  about the  importance of design in Ireland, its role in positioning Ireland as a leader in innovation and how it is a key factor in economic growth. In the show we discuss how design can be implemented in order to achieve these goals  and explore lesser-known examples of excellence in design in Ireland that we  really should be shouting about.   Also a short review of the inaugural Appy Awards held in the Gibson Hotel.