Persuasion Drivers #14 : Novelty and Surprise

In this episode, we explore how novelty and surprise can help MSPs stand out in a crowded market where many providers use the same messages, content, and sales approaches. We explain why the human brain is naturally drawn to things that are new or unexpected, and how introducing fresh perspectives, distinctive messaging, or thoughtful client experiences can capture attention and make your business far more memorable.We also discuss why novelty alone isn't enough. To be persuasive, it must be combined with genuine value. From creating more engaging sales conversations to delivering unexpected insights for existing clients, we show how MSPs can use surprise ethically to build trust, reinforce expertise, and create experiences that prospects and clients remember long after the interaction.Mike Knight MBA FCIM  Director, MKLINK Ltd